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Feedback isn’t simply tracking survey scores.
It’s about listening to people and learning from their experiences.

Voice of the Day

“I have been shopping D&W for over 25 years, I never shop Meijers. I only shop D&W – the reason is the quality, your people are wonderful and you always have fresh, fresh vegetables. I just love the store – easy to get in and out. It is just a wonderful store. Your seafood department is wonderful as with your meat counter. I just have a wonderful experience shopping with you.“

Voice of the Day

Fast Facts

Overall Satisafaction by Channel

What’s New

From our latest Feedback Group studies to podcast appearances and news stories, learn more here!

Our Research & Insights

Recent Podcast

Feedback Group In The News

News & Opinions

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Customer Experience

Most companies have a glut of transactional data but very little information about the underlying customer experiences.

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Consumer Image

How do your direct competitors stack up across dimensions of quality, selection, service, and value?

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Employee Culture

Consistently outstanding customer service can only be delivered by engaged employees.

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Trade Partner Perceptions

Healthy relationships are the foundation of B2B success.

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Nonprofit Stakeholders

Charitable and religious organizations are supported by a diverse group of members, staff, donors, and other constituents.

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