The Online Grocery Experience: Leveraging Digital Innovations
The landscape of grocery shopping continues to evolve dramatically, driven by rapid advancements in digital technology and shifting consumer behavior. Today’s grocery retailers face an imperative: adapt quickly or risk losing relevance among increasingly digitally-savvy shoppers. At the heart of this evolution lies the grocery experience—a key word in today’s retail
Generational Showdown: How Different Age Groups Shop and Rate Supermarkets
Understanding the generational differences in supermarket shopping habits is crucial for retailers aiming to cater to diverse customer bases. A national study we recently conducted provides valuable insights into how different age groups choose their shopping channels and provides their satisfaction levels with their primary supermarkets. This blog post explores these
Asking For Customer Feedback: 5 Ways To Listen Better!
Is your business in the habit of listening to both unhappy and happy customers? Asking for customer feedback provides one of the best ways to learn, make better decisions, and build customer loyalty. After all, retaining loyal customers is much easier than attracting new ones! By collecting feedback from customers —
Five Findings For The Future
This was quite a year for grocery shopping. Think about how your own family's food needs and habits have changed since March. We're all in that same boat. In 2020, we conducted two rounds of U.S. grocery shopping research - one in April at the height of COVID-19's first major wave,
Pandemic Implications
As intrepid consumers have shopped for groceries in-store and online during this COVID-19 pandemic, they have not been shy about providing their feedback when given the opportunity. Between working with supermarkets throughout the U.S. and conducting our own national research, we have monitored thousands of grocery shopping experiences over the past
Beyond Mere Capability
Our annual study of online grocery shopping provides encouragement for grocers working to extend their presence beyond the physical store. With more shoppers ordering groceries online, and increasingly including fresh food in their digital baskets, supermarkets can – and should – move beyond simply taking and fulfilling online grocery orders to
