Pandemic Implications
As intrepid consumers have shopped for groceries in-store and online during this COVID-19 pandemic, they have not been shy about providing their feedback when given the opportunity. Between working with supermarkets throughout the U.S. and conducting our own national research, we have monitored thousands of grocery shopping experiences over the past
Beyond Mere Capability
Our annual study of online grocery shopping provides encouragement for grocers working to extend their presence beyond the physical store. With more shoppers ordering groceries online, and increasingly including fresh food in their digital baskets, supermarkets can – and should – move beyond simply taking and fulfilling online grocery orders to
Press Release: Fall 2019 U.S. Online & In Store Grocery Shopping Study
RETAIL FEEDBACK GROUP STUDY FINDS ONLINE SUPERMARKET SHOPPERS REGISTER IMPROVED OVERALL SATISFACTION AND HIGHER FIRST-TIME USE Walmart online grocery shopping use showing greater adoption than previous years, surging ahead of Amazon LAKE SUCCESS, N.Y. (December 11, 2019) — The Retail Feedback Group (RFG), a leader in providing actionable stakeholder feedback,
Department Managers Speak: About Time
This week we released the results of the 2016 Supermarket Department Manager Survey, conducted in partnership with the Food Marketing Institute (FMI) and Harold Lloyd Presents. This first-ever industry study of the men and women who really make our stores run had a number of eye-opening findings. Please contact us for
Small Investments, Big Payoffs
How much would you pay to elevate one of your shoppers to a highly loyal customer for life? Relax, you can keep your mental calculator in sleep mode. We won't launch into a formula for Lifetime Customer Value, or debate the relative cost of various marketing and operational tactics you employ
Gen Z: An Emerging Generation
I recently presented a session on Gen Z at the Produce Marketing Association Foodservice Conference. Following are some highlights from the session! Who is Gen Z? The next emerging generation is Gen Z, those under 18 years old in 2015. This generation is estimated to be at 68 million and forecasted
