Small Investments, Big Payoffs
How much would you pay to elevate one of your shoppers to a highly loyal customer for life? Relax, you can keep your mental calculator in sleep mode. We won't launch into a formula for Lifetime Customer Value, or debate the relative cost of various marketing and operational tactics you employ
Gen Z: An Emerging Generation
I recently presented a session on Gen Z at the Produce Marketing Association Foodservice Conference. Following are some highlights from the session! Who is Gen Z? The next emerging generation is Gen Z, those under 18 years old in 2015. This generation is estimated to be at 68 million and forecasted
Do You Conduct Exit Interviews: Find Your Exit Signs
Does your company conduct exit interviews or surveys with departing store-level employees? I'm betting your quick answer is: Yes. Or: I think so. Or: We really try, when we can. Do you DO anything with the information collected when you conduct exit interviews? If you're not so sure about this one,
Future Food Retailing Possibilities
I recently authored an article for The Shelby Report and wanted to share it here as well. We live in a world of rapid change. As technology continues to evolve, new retail concepts come to light and innovative ideas surface, what does the future hold for food retailers? I recently reflected
Improve Your Listening: 5 Simple Steps
In today’s fast-paced and quickly changing world, one of the most important things an organization can do is listen to its stakeholders. Whether it is a business listening to shoppers, a religious institution hearing those in the congregation, or a nonprofit asking donors for input on the direction of the organization,
